How Much Does It Cost to Sell on Etsy? (2026 Complete Breakdown)
Etsy doesn’t charge a monthly fee to open a shop, but it takes a cut several different ways on each sale. Add them up and a typical sale costs you about 10–12% — more if Offsite Ads is involved. Here’s exactly where every cent goes.
The four standard fees
1. Listing fee — $0.20 per item You pay $0.20 to publish a listing. It stays active for four months or until the item sells, then auto-renews for another $0.20. If you sell two of the same item, the second sale triggers an automatic $0.20 renewal.
2. Transaction fee — 6.5% Etsy takes 6.5% of the total order — item price plus any shipping and gift wrap you charge. This is the core marketplace commission.
3. Payment processing — 3% + $0.25 (US) Etsy Payments charges 3% plus $0.25 per order in the US. The percentage and fixed fee vary by country (e.g., UK is 4% + £0.20).
4. Offsite Ads — 12% or 15% (conditional) If a buyer arrives via an Etsy-placed ad and buys within 30 days, Etsy charges 15% (or 12% if you’ve done $10k+ in the last year). Sellers under $10k/year can opt out. Full Offsite Ads breakdown →
Worked example: a $30 sale
US seller, no separate shipping charged, no Offsite Ads:
| Fee | Amount |
|---|---|
| Listing fee | $0.20 |
| Transaction fee (6.5%) | $1.95 |
| Payment processing (3% + $0.25) | $1.15 |
| Total fees | $3.30 (11.0%) |
| If item cost you $10 | You keep $16.70 |
How fees scale by price
| Sale price | Total fees | Effective % |
|---|---|---|
| $10 | $1.40 | 14.0% |
| $20 | $2.35 | 11.8% |
| $30 | $3.30 | 11.0% |
| $50 | $5.20 | 10.4% |
| $100 | $9.95 | 10.0% |
The fixed $0.20 + $0.25 per-order portion hurts most on cheap items — which is why selling sub-$10 products on Etsy rarely leaves enough margin.
Costs that aren’t “fees” but still add up
- Etsy Ads (on-site): optional pay-per-click advertising inside Etsy search. Separate from Offsite Ads, fully controlled by you, with a daily budget you set.
- Currency conversion: 2.5% if your bank/listing currencies differ.
- Regulatory operating fees: small percentage in some countries (UK, EU, others) to cover local digital-services taxes.
- Pattern (your own website): $15/month if you use Etsy’s standalone site builder.
The big picture vs other platforms
For most handmade and craft items at typical price points, Etsy’s ~10–12% total is cheaper than eBay (~14%) and cheaper than Amazon (15% referral + FBA). The tradeoff is audience: Etsy buyers expect handmade, vintage, and craft supplies. See the full marketplace comparison →
Run your real numbers
Plug in your price, costs, and shipping to see exactly what you keep after every Etsy fee:
Rates reflect US sellers as of May 2026. Etsy fees vary by country and change periodically — confirm in your Shop Manager.