Seller guides

Numbers-first guides to marketplace fees and pricing — so you keep more of what you earn.

• Amazon FBA Fees Explained (2026): Every Charge That Eats Your Margin

  A plain-English breakdown of every Amazon FBA fee in 2026 — referral, fulfillment, storage, and the aged-inventory surcharge — with a worked example so you can see your real profit.

• Amazon FBA vs FBM: Which Makes You More Money? (2026)

  A side-by-side profit comparison of Amazon FBA and FBM in 2026, with worked examples across three price points so you can see which fulfillment method wins for your product.

• Amazon Referral Fees by Category (2026): The Full List

  Amazon's referral fee isn't a flat 15% — it ranges from 3% to 45% by category. Here's the 2026 rate for every major category, with worked examples of what each costs.

• Does Free Shipping Eat Your Profit? The Real Math (2026)

  Free shipping isn't free — you absorb the cost and pay marketplace fees on the higher price. Here's the actual math, and how to offer it without losing money.

• Etsy Offsite Ads: The 12–15% Fee Most Sellers Don't See Coming

  Etsy's Offsite Ads fee adds 12–15% to certain sales — on top of every other fee. Here's exactly how it works, when it applies, and how to calculate your real profit.

• Etsy vs eBay Fees in 2026: Which One Keeps More of Your Money?

  A side-by-side breakdown of Etsy and eBay seller fees in 2026, with worked examples at $25 and $100 so you can see exactly which marketplace is cheaper for your products.

• What's a Good Profit Margin for Online Sellers? (2026)

  How to tell if your margin is healthy as an online seller — gross vs net margin, realistic benchmarks by business type, and the price you'd need to hit your target.

• How Much Does It Cost to Sell on eBay? (2026 Complete Guide)

  A plain-numbers breakdown of every eBay seller fee in 2026 — final value fees, insertion fees, store subscriptions, and payment processing — with worked examples.

• How Much Does It Cost to Sell on Etsy? (2026 Complete Breakdown)

  Every Etsy seller fee in 2026 explained with real numbers — listing, transaction, payment processing, and Offsite Ads — plus a worked example showing what you actually keep.

• How Much Does Shopify Really Cost? (2026 Full Pricing Breakdown)

  Shopify's true monthly cost in 2026 — plan fees, payment processing, apps, and the hidden third-party gateway surcharge — with the break-even math for each plan.

• How to Price Products for Profit (2026): The Margin Mistake Sellers Make

  Most sellers price by adding a markup to cost — then lose margin to fees. Here's the correct way to price for a target profit margin on Etsy, eBay, Amazon, and Shopify.

• How to Price Handmade Items on Etsy (2026): A Formula That Actually Works

  A practical pricing formula for Etsy handmade sellers in 2026 — covering materials, labor, Etsy fees, and target profit margin, with worked examples you can copy.

• Marketplace Fees Compared (2026): Etsy vs eBay vs Amazon vs Shopify

  A clear, numbers-first comparison of seller fees on Etsy, eBay, Amazon, and Shopify in 2026 — with the same product run through each so you can see what you actually keep.

• Shopify vs Etsy in 2026: Fees, Reach, and Which One to Choose

  Etsy charges commission but brings buyers; Shopify charges none but you bring your own traffic. A clear 2026 comparison of the fees and the trade-off, with worked numbers.