Seller guides

Numbers-first guides to marketplace fees and pricing — so you keep more of what you earn.

• Amazon FBA Fees Explained (2026): Every Charge That Eats Your Margin

  A plain-English breakdown of every Amazon FBA fee in 2026 — referral, fulfillment, storage, and the aged-inventory surcharge — with a worked example so you can see your real profit.

• Does Free Shipping Eat Your Profit? The Real Math (2026)

  Free shipping isn't free — you absorb the cost and pay marketplace fees on the higher price. Here's the actual math, and how to offer it without losing money.

• Etsy vs eBay Fees in 2026: Which One Keeps More of Your Money?

  A side-by-side breakdown of Etsy and eBay seller fees in 2026, with worked examples at $25 and $100 so you can see exactly which marketplace is cheaper for your products.

• What's a Good Profit Margin for Online Sellers? (2026)

  How to tell if your margin is healthy as an online seller — gross vs net margin, realistic benchmarks by business type, and the price you'd need to hit your target.

• How to Price Products for Profit (2026): The Margin Mistake Sellers Make

  Most sellers price by adding a markup to cost — then lose margin to fees. Here's the correct way to price for a target profit margin on Etsy, eBay, Amazon, and Shopify.

• Marketplace Fees Compared (2026): Etsy vs eBay vs Amazon vs Shopify

  A clear, numbers-first comparison of seller fees on Etsy, eBay, Amazon, and Shopify in 2026 — with the same product run through each so you can see what you actually keep.

• Shopify vs Etsy in 2026: Fees, Reach, and Which One to Choose

  Etsy charges commission but brings buyers; Shopify charges none but you bring your own traffic. A clear 2026 comparison of the fees and the trade-off, with worked numbers.